Protecting your Brand, Boosting its Value, Including Guidelines for Sound Brand Management.
What is a Trademark?
A trademark is a word or design that identifies and distinguishes products or services in the marketplace. Sounds and combinations of words, symbols, letters and numbers, in addition to smells and shapes of packaging can also be distinctive marks. In short, a trademark is a brand. For example, if you were raising cattle you would want to design a brand from iron and use it to place an indelible mark on each or your cattle. Further, you would want to promote and advertise your brand and boost its reputation every way you knew how to increase the value of your cattle.
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