Protecting your Brand, Boosting its Value, Including Guidelines for Sound Brand Management.
What is a Trademark?
A trademark is a word or design that identifies and distinguishes products or services in the marketplace. Sounds and combinations of words, symbols, letters and numbers, in addition to smells and shapes of packaging can also be distinctive marks. In short, a trademark is a brand. For example, if you were raising cattle you would want to design a brand from iron and use it to place an indelible mark on each or your cattle. Further, you would want to promote and advertise your brand and boost its reputation every way you knew how to increase the value of your cattle.
My name is Michael Lane, and I am an associate with Catalyst Law Group, APC, in San Diego, CA, and a member of the Urban Land Institute’s Young Leaders – San Diego Chapter. In a past life, I worked as an assistant project manager for two real estate development firms of varied size on several residential and commercial projects of varied complexity. Currently, I head Catalyst’s Sustainable Building initiative.
“Catalyst” - a substance that increases the rate of a chemical reaction without itself undergoing any change: somebody or something that makes a change happen or brings about an event: a means, a channel, a medium for change. Catalyst Law Group was created to fill this role for the San Diego business community – a law firm that increases the rate of success without compromising integrity, a business that makes change happen, and serves as a channel and medium for change and prosperity within the technology business world.
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“Tom has been our corporate attorney since 2005, but I have known him several years longer. Tom and his firm have done a superb job of designing our corporate structure, protecting our Intellectual Property, drafting contracts and agreements, reviewing documents and, most importantly, serving as trusted advisors. It's my honor to recommend Tom and Catalyst Law Group.”
Jerry Hutter |
